CES 2009: Hisense Awarded CES 2009 the ‘Global TV Brand Top7′

On January 9, 2009 at Las Vegas CES, as China’s leading home appliance brand, Hisense was awarded the “Global TV Brand Top7″ by launching one of the world’s thinnest LED LCD TV. Hisense has now become the most famous Chinese color TV brands by winning this honor. Hisense was also awarded “Top 10 CE Brand From China” for the third consecutive year. At the same time, Hisense also successfully defended “Global CE Brands Top 50″ award.

The poll is jointly organized by American International Data Group (IDG) and Reed Business Information Group (RBI) under the theme of “to internationalize brands”. Hisense was selected by virtue of its superior technical innovation capability and its excellent performance in the global market.

At the presentation ceremony, the CIO of IDG Jeff De Balko presented the award in person and said: “Hisense made the outstanding performance in products R & D, which is unanimously approved by all expert judges. Also, Hisense’s great performance in the international market sets a good example for all electronic consumer brands that look to develop overseas”.

At CES 2009, Hisense LED TV TLM42T08GP, with 55mm thickness, is one of the world’s thinnest 42 inch LED (light-emitting diode) TVs. It uses auto background light control to improve display quality, reduces electricity consumption by 30 percent and achieves a minimum output power of 50 watts, enabling the service life to reach 100,000 hours. In other words, if you use it 10 hours a day, it can be used for more than 20 years. For Hisense products with LED background lighting, the material for molds is all in compliance with ROHS standards, which is recyclable and non-spraying so that it is a true “green” product — no radiation, no lead and no Hg. Moreover, the color deoxidization performs very well with rich color display.

Currently, there are only five enterprises worldwide applying large-size LED background light control molds to products. Hisense, as the only Chinese company, is among those five. This is the first time that domestic corporations stand in the same line with the international giant on researching and developing the key technology of flat panel TVs.

Hisense’s vice president Mr. Guo Qingcun stated: “These awards for Hisense are closely connected with Hisense’s internationalization strategy”. In 2008, the Hisense brand internationalization process continued to progress.

In April 2008, Hisense and Whirlpool jointly funded 900,000,000 RMB and founded a new company, which committed itself to the R & D, technology, procurement, and production of high-end washing machines and large capacity refrigerators.

In May 2008, Hisense and IBM co-operated to join in the international intelligence traffic market.

In July 2008, Hisense obtained the naming rights to the stadium for the Australian Open in Melbourne.

In September 2008, Hisense sponsored the Israeli national football team for the South Africa World Cup.

In November 2008, Hisense Egypt’s production base was officially put into operation, with its products spreading throughout the North African and Middle Eastern markets.

All these measures promoted the Hisense brand influence in North America, Australia, Europe, and Africa. Hisense has made outstanding achievements in the global market, as figures show that from January to October 2008, Hisense flat panel TV exports in units increased by 183.7 percent compared with the same period last year, with the total sales volume nearly doubling. In the domestic market, Hisense flat panel TVs continue to be the No. 1 brand, a distinction they have enjoyed for five consecutive years.

About Hisense Group

Hisense is a large professional electronics and information corporation based in China. Founded in 1969, Hisense is now a well-known national high-tech enterprise. Hisense is structured into six sectors: multimedia, home appliance, communication, IT, real estate and service.

Hisense rates No. 1 in the 500 Most Competitive Chinese Enterprises. It owns 40 plus companies with total assets of USD 3.14 billion. In 2005, Hisense acquired a 26.43 percent share of Kelon, becoming Kelon’s largest shareholder. Up to now, Hisense has a powerful annual product capacity of 16.1 million color TVs, 9 million air-conditioners, 10 million refrigerators, 700 thousand freezers and 4.7 million mobile phones.

For more information, please contact:

Han Yu
Tel: +86-532-8087-8094
Email: yuhan@hisense.com

Source: Hisense Group

CONTACT: Han Yu of Hisense Group, +86-532-8087-8094, yuhan@hisense.com

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