GSMA Mobile Asia Congress: MyClick Offers Innovative Treasure Hunt at Mobile Asia Congress 2008 in Macau

MyClick Media Limited today announced an innovative Treasure Hunt game developed specially for visitors to the Mobile Asia Congress (18-20 November). The fun, interactive promotion gives attendees a chance to win prizes using their cell phones via MyClick’s unique Mobile Marketing Platform. MyClick’s powerful and proprietary technology merges photo matching, digital content and customer relationship management to give mobile phone users one-click access to content and services.

To participate the Treasure Hunt game, show attendees just look for the special Treasure Hunt standees in the exhibition halls of the Congress. Once they find and photograph the MyClickable frames on display around the halls, they are instantly rewarded with unique wallpapers. The first participant in the morning (10am to 2pm) and afternoon (2pm to 6pm) sessions who clicked onto all three MyClick Treasure Hunt images will be rewarded with a FREE mobile handset at the MyClick booth E45.

“Other than the Treasure Hunt Game, MyClick image matching technology can also apply to a wide spectrum of mobile marketing and advertising campaigns including M-coupon, lucky draw, survey, voting, etc,” said Justin Tsang, CTO of MyClick Media Ltd.

About MyClick Media

MyClick is a mobile marketing image recognition pioneer. Anyone with a camera in their mobile device can utilize MyClick’s photo matching technology to gain ‘one click access’ to mobile Internet content, services, rewards and gifts. Users capture and submit MyClick-enabled logos, objects, images and codes either via MyClick’s award-winning application or via email or MMS. Global brands have already placed MyClick enabled images on 150 million consumer touch points and are leveraging MyClick’s robust back-end data- reporting platform. MyClick Media is a winner of the APICTA Award, and was named Top 20 Most Innovative Enterprise in China as well as the Asia Mobile Innovation Top Innovator designation. Visit http://www.myclick.com.hk/ for more information.

For more information, please contact:

Daniel Yeung
MyClick Media Limited
Tel: +852-2169-7070
Email: daniel.yeung@imagic.com.hk

Source: MyClick Media Limited

CONTACT: Daniel Yeung, +852-2169-7070, daniel.yeung@imagic.com.hk , for
MyClick Media

Web site: http://www.myclick.com.hk/

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