Digital Hollywood: Serious User Engagement for Glam Media, Meebo, What They Play and Large Publishers Serious Fun for Bloggers Seeking Relevant, Engaging Content

Digital Hollywood Fall — Today at
the Digital Hollywood Fall Conference, newly launching Kwanzoo announced the
availability of its quiz-based ad-serving platform with interactive widgets.
Publishers have access to over 50,000 quiz questions — enabling them to sell
new advertising inventory offering exceptional contextual relevance, topical
content and high user engagement. Kwanzoo’s service is currently being used
by Meebo, What They Play and other large publishers. Campaign click-through
rates (CTR) have measured up to ten times higher than traditional display
advertisements. The self-service, interactive ad widgets can be deployed
within minutes and are available now at http://www.Kwanzoo.com.

A free version of the service is available to bloggers, publishers and
consumers seeking to add fun, timely quiz content to their sites, including
“Election ‘08″, “Halloween Movies” and “Quiz of the Day”, at
http://www.kwanzoo.com.

“Serving quiz content on Meebo really came down to two things: Content our
users care about, and effective user engagement. Only Kwanzoo provides both,”
said Stephanie Quay, director of business development for Meebo. “We are
excited to collaborate with Kwanzoo.” Meebo is the largest open IM network on
the web, with over 72 million unique visitors globally on Meebo.com and
partner sites, according to comScore Media Metrix.

“We’re thrilled that Kwanzoo is a beta partner for Glam Media’s
application platform, scheduled to launch in November this year,” stated
Jennifer Salant, vice president of business development for Glam Media. With
over 700 publishers, and 90 million unique visitors globally, Glam Media is a
comScore Top 10 U.S. Web property and a Top 10 Display Ad Publisher.

“What They Play is utilizing Kwanzoo’s interactive ads to deliver
contextual content and product placement and drive deeper brand engagement for
our community,” stated Tom Byron, vice president of marketing for What They
Like Inc. (http://www.whattheyplay.com).

Kwanzoo’s service offers the industry’s broadest and deepest quiz content
for movies, TV shows, celebrities, video games, sports and music. Content is
tagged for precise targeting and segmentation, such as “Harry Potter”, “Daniel
Radcliffe”, “Adventure”, “2000’s” or “Hookups & Breakups”. The service quickly
integrates with large advertising networks to deliver the most relevant and
engaging ads at the right time and place.

About Kwanzoo

Kwanzoo offers a new quiz-based ad-serving platform with interactive ad
widgets that delivers serious user engagement for higher advertising returns.
By capturing consumer attention at the right time and place, Kwanzoo’s
interactive ads deliver effective product placement and brand messaging.
Visit Kwanzoo.com for serious fun with daily entertainment quizzes,
downloadable quiz widgets and custom quizzes.

- Via TechShowWIRE.com / PressRoom 2.0 [ http://www.PressRoom2.com/ ] [Inbox MM] [PR NEWSWIRE]