Microsoft Joins NCLR in Building a Stronger America at the Organization’s Annual Conference in San Diego

Microsoft continues its commitment to advancing Hispanics through technology with the launch of MSN Latino Mobile.

SAN DIEGO, July 14 — In celebration of National
Council of La Raza’s (NCLR) 40th anniversary and its annual conference in
San Diego, Microsoft Corp. today announced the launch of MSN Latino Mobile,
as part of the company’s commitment to advance Hispanics in the United
States through the use of technology.

MSN Latino Mobile is a new digital service that provides Hispanics with
one-stop access to Spanish-language news, sports, entertainment, local
movie listings, horoscopes, weather, money and finances, and Windows Live
services such as Windows Live Hotmail, Windows Live Messenger, Windows Live
Spaces and Live Search. MSN Latino Mobile gives U.S. Hispanics a quick and
easy way to find the content and services they need while on the go and
features specialized technologies that customize the experience for each
consumer’s device. Consumers can access this free Spanish language service
at http://latino.mobile.msn.com.

MSN Latino Mobile launches as a response to recent studies showing that
Hispanics adopt technology faster than their African-American and Caucasian
counterparts do. Mobile technology and bilingual software solutions play a
key role in keeping people up to date with information and connected with
their culture and their roots.

“We are committed to provide U.S. Hispanics with the right tools and
solutions in their language of preference, and through content that
resonates with their culture and their interests,” said Jose Pinero,
director of Multicultural Marketing at Microsoft. “MSN Latino Mobile joins
the group of products and services that Microsoft offers to Hispanics in
the U.S. to help them stay connected with their communities and the rest of
the world.”

Besides MSN Latino Mobile, Microsoft has other products and initiatives
that have been specifically designed for the U.S. Hispanic market. They
include Microsoft Office Spanish Language Pack, Microsoft Office Accounting
Spanish version, Microsoft Office Live Workspaces in Spanish, Wisin &
Yandel Custom Edition Zune, the MSN Latino portal and “Vida Digital
Latina,” a seminar series to bring technology knowledge to the U.S.
Hispanic community.

The new MSN Latino Mobile portal will provide up-to-the-minute
Spanish-language news, including news from the Associated Press and FOX
Sports en Espanol coverage for Major League Baseball, the National Football
League, the National Basketball Association and motorsports.

As part of Microsoft’s commitment to Hispanics, the company is
supporting various NCLR initiatives, including the NCLR Annual Conference:
Building a Stronger America, via a sponsorship of Monday’s luncheon,
“Honoring Service, Courage and Leadership,” where Sgt. Maj. Irene Zamora
O’Neal will receive the NCLR Heroes and Heritage Award. Microsoft is also
sponsoring the NCLR Affiliate Lounge and Youth Town Hall and is the
exclusive sponsor of the President’s Reception.

About MSN and Windows Live

Overall, MSN, Windows Live and Microsoft.com attract more than 550
million unique users worldwide per month. With localized versions available
globally in 42 markets and 21 languages, MSN is a world leader in
delivering Web services to consumers and online advertising opportunities
to businesses worldwide. Most recently, MSN partnered with Control Room to
stream Live Earth, the largest online entertainment event in history, with
over 62 million streams worldwide.

Windows Live, a comprehensive set of personal Internet services and
software, is designed to bring together in one place all the relationships,
information and interests people care about most, with enhanced safety and
security features across their PC, devices and the Web. MSN and Windows
Live will be offered alongside each other as complementary services.
Windows Live services and future beta updates can be found at
http://ideas.live.com. Windows Live is available at http://www.live.com.
MSN is located on the Web at http://www.msn.com.

About Microsoft

Founded in 1975, Microsoft (Nasdaq: MSFT) is the worldwide leader in
software, services and solutions that help people and businesses realize
their full potential.

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