Forrester IT Forum: Forrester Research 2008 Financial Services Forum For Marketing & Strategy Professionals, June 23-24 In New York

WHAT: Forrester Research, Inc. (Nasdaq: FORR) 2008 Financial Services Forum For Marketing & Strategy Professionals: How To Deliver Great Customer Experiences

To distinguish themselves from competitors, an increasing number of financial services firms are striving for improved customer experiences. Experience-Based Differentiation is good news for customers, but the windfall for firms is far from guaranteed. At this Event, Forrester analysts and senior executives at leading companies will show Marketing & Strategy professionals how to transform their customer experience initiatives from a handful of projects to a successfully executed strategy.

WHEN: June 23–24, 2008

WHERE: Grand Hyatt New York

109 East 42nd Street at Grand Central Terminal

New York, NY 10017

+1 212.883.1234

WHO: Keynote speakers include:

* Rob Alexander, Executive Vice President, Chief Information Officer, and Head of Enterprise Customer Management, Capital One Financial Corporation
* Walter W. Bettinger II, President and Chief Operating Officer, Charles Schwab & Co.
* Frederick F. Reichheld, Founder of Bain’s Loyalty Practice and Creator of Net Promoter Score (NPS), Bain & Company
* Sylvia Reynolds, Chief Marketing Officer, Wells Fargo
* Cece Sutton, Executive Vice President and Head of Retail and Small Business Banking, Wachovia

In addition, participants will gain information on how to improve customer experience through one-on-one sessions with Forrester analysts, workshops, peer networking, and a technology showcase where 24 sponsors — including platinum sponsor Acxiom and gold sponsors Interwoven, LivePerson, and Sapient Interactive — will share their solutions.

CONTACT: Complete Event information is available at www.forrester.com/financeforum2008

MEDIA: Members of the media can register by providing their full contact information to press@forrester.com

About Forrester Research

Forrester Research, Inc. (Nasdaq: FORR) is an independent technology and market research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. For more than 24 years, Forrester has been making leaders successful every day through its proprietary research, consulting, events, and peer-to-peer executive programs. For more information, visit www.forrester.com.

© 2008, Forrester Research, Inc. All rights reserved. Forrester is a trademark of Forrester Research, Inc.

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