MOBILE VIDEO CONSUMERS PRIZE QUALITY AND SPEED, NEW BAMBOO SURVEY SAYS

Mobile video is here, but consumers have little patience for sluggish downloads and even less tolerance for poor image quality, according to a nationwide consumer survey to be released on March 31 by Bamboo MediaCasting (www.bamboomc.com). This week, the company introduces U.S. audiences to a new way for carriers and service providers to automatically deliver crystal-clear, subscription-based rich media programming to mobile phones — without the wait created by streaming or downloading.

With Bamboo MediaCasting’s SilverStripe solution, programming is automatically delivered and stored on the subscriber’s phone, where the subscriber can immediately play and replay it. The solution eliminates several major barriers to carrier and user satisfaction with the current state of mobile video, including dissatisfaction with image quality and loading speed, according to Bamboo MediaCasting CEO Guy Morag.

“Bamboo MediaCasting is mobile media without the wait,” Morag says. “Carriers who deploy our solution enable their subscribers to watch while they wait, not wait while they watch.”

Via TECHSHOWWIRE [tipx/ex]

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