Bamboo MediaCasting Fact Sheet

About Bamboo MediaCasting
Bamboo MediaCasting, Inc. (www.bamboomc.com) is the leading provider of scheduled, push delivery of subscription content to mobile customers and offers proprietary solutions and support services for mobile content delivery.

Bamboo MediaCasting’s SilverStripe solution

With Bamboo MediaCasting’s SilverStripe solution, mobile phone carriers and service providers automatically push delivery of rich-media content that users experience with maximum convenience and crystal-clear quality.

Bamboo MediaCasting takes content from the carrier or service provider and other sources and delivers it to the mobile automatically. No consumer effort is required.

Whether it’s Letterman’s Top 10, mobilisodes from The Office, the consumer’s favorite podcast, or trailers from the latest movies, Bamboo MediaCasting delivers real-time audio and video that subscribers want.

Bamboo MediaCasting’s SilverStripe solution provides carriers and service providers with managed service. The company delivers content and manages the subscription service, including billing and user content selection.

Bamboo MediaCasting’s SilverStripe solution and support services are successfully in use in Europe and will launch in Southeast Asia in 2008. SilverStripe technology and support services will be introduced to U.S. carriers and service providers in mid-2008. The company is currently in talks with a major U.S. Tier 1 carrier.

Bambo MediaCasting’s Push-Store-PlayTM Technology

Push

Store

Play
With Bamboo MediaCasting, access to crystal-clear quality rich media content is as easy as Push-Store-Play.TM Bamboo MediaCasting delivers regular and episodic rich-media content to subscribers in the background or during off-peak hours.

The pushed content is automatically stored in the phone’s memory, providing a crystal-clear audio and video experience. That means no streaming or downloading and no WAP. Programming is available independent of the service connection, so it can be played anywhere – even underground or on a plane.

When consumers are ready for their regular “dose” of subscription programming, they just click “play” and the clip starts immediately. Bamboo MediaCasting is like DVR for mobile phones: (1) Tell it what you want; (2) The content is delivered and stored on your phone; (3) Watch or listen when you’re ready, as many times as you want.

Carrier & Service Provider Benefits

With Bamboo MediaCasting’s SilverStripe solution, carriers and service providers receive:
o New and predictable revenue streams from subscriptions to existing content
o Revenues from advertising attached to, or separate from, content and through consumer interactions triggered by content
o Opportunities to become the source for emerging content

Bamboo MediaCasting’s Push-Store-PlayTM technology complements existing WAP applications with a higher-quality user experience, a subscription model that leverages both licensed and public content, and uses background and off-peak delivery to solve bandwidth issues.

Advertiser Benefits Bamboo MediaCasting:
o Enables advertisers to deliver crystal-clear-quality ads with economical frequency to a highly targeted audience. In a test market, each ad was viewed an average of 1.5 times
o Expands the amount of time consumers are exposed to a brand and the opportunities to interact with it. For example, a coupon or special offer may be pushed to the phone, where subscribers can decide whether to open and view the content.

The Consumer Experience Bamboo MediaCasting can make the carrier and the consumer re-think – and expand – expectations of mobile entertainment.

With Bamboo MediaCasting, viewers just Click and Watch. Subscribed programming is stored in the phone’s memory, so it plays immediately.

All consumers have to do is sign up and enjoy the highest-quality video and audio available. No waiting. No downloading. No streaming. No buffering. With an attractive graphic user interface that is easy and intuitive to use, subscribers can watch content again and again, whenever they want. And because media content is automatically delivered during off-peak hours, battery life is extended.

Company History Founded in 2001, Bamboo MediaCasting, Inc. is a privately held company based in Israel. It has received funding from a variety of international VC firms, including Veritas, Hyperion, AIT Apropos and Alice Ventures.

Key Executives Guy Morag – President and CEO

Avi Marinstrauss – Vice President, Sales

Meir Fuchs – Vice President, Research and Development

David Goldman – Director, Marketing

Ronen Megged – Director, Product Marketing

Media
Contacts David Goldman
Bamboo MediaCasting, Inc.
972.54.220.2403
david.goldman@bamboomc.com

Ken Greenberg
Edge Communications, Inc.
818.990.5001
ken@edgecommunicationsinc.com

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