Kelley Blue Book Sponsors Press Days at 2008 New York International Auto Show

Kelley Blue Book, The Trusted Resource(R) and the most-visited new-vehicle shopping site, is once again an official sponsor of press days and the media center at the 2008 New York
International Auto Show on March 19-20 at the Jacob Javits Convention
Center in New York City. The sponsorship highlights kbb.com’s strong
industry leadership position with its most-visited information site among
new-vehicle buyers, its timely and accurate new-vehicle data and pricing,
as well as expert insight available to the media throughout its market
analysts and editorial team.

Kelley Blue Book’s campaign message at the New York International Auto
Show is, “New or Used, You Can Quote Us on It.” While best known for its
used vehicle values, Kelley Blue Book has been collecting and publishing
new-vehicle data, pricing and information since 1965, and making all of its
information available to more than 13 million unique vehicle shoppers each
month on its No. 1 Web site, kbb.com.

Kelley Blue Book will be on-site at the 2008 New York International
Auto Show to assist the media with their stories, including providing
editorial commentary as well as Kelley Blue Book data. Kelley Blue Book’s
Jack Nerad, executive editorial director and executive market analyst, will
be on-hand to provide expert commentary on manufacturers, vehicle
introductions, industry trends and automotive technologies.

On the lighter side, Kelley Blue Book also will offer a ‘Relax and
Refresh’ station in the Media Lounge, including two licensed massage
therapists to handle aching backs, tense shoulders and sore feet. For
registered media needing a pick-me-up, Kelley Blue Book also will provide
its own branded energy drink, “Alternative Fuel,” and Blue Book-branded
bottled water. Also, be sure to check inside your press bag, given to
registered journalists in the Media Lounge, for another surprise gift from
Kelley Blue Book.

For more information, please contact Robyn Eckard, director of public
relations, any time before or during the auto show at 323-547-5102.

About Kelley Blue Book (kbb.com)

Since 1926, Kelley Blue Book, The Trusted Resource(R), has provided
vehicle buyers and sellers with the new and used vehicle information they
need to accomplish their goals with confidence. The company’s top-rated Web
site, kbb.com, provides the most up-to-date pricing and values, including
the New Car Blue Book(R) Value, which reveals what people actually are
paying for new cars. The company also reports vehicle pricing and values
via products and services, including software products and the famous Blue
Book(R) Official Guide. Kbb.com is rated the No. 1 automotive information
site by Nielsen//NetRatings and the most visited auto site by J.D. Power
and Associates eight years in a row. No other medium reaches more in-market
vehicle shoppers than kbb.com; nearly one in every three American car
buyers performs their research on kbb.com.

Media Contact:
Robyn Eckard Joanna McNally
949-268-3049 949-268-3079
reckard@kbb.com jmcnally@kbb.com

SOURCE Kelley Blue Book

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